Social Media and Political Marketing Elements Affecting the Political Participation Behavior of Voters: A Field Research on Syrian Migrants

Political parties and candidates seek the votes of voters in elections with policies promises they create within scope political marketing. It is frequently seen held Turkey that there very little difference between elections. Elections are either won or lost a small margin votes. When evaluated this direction, it important for to determine factors effective participation behavior Syrian immigrants, one nations highest immigrant population living Turkey. In study, aimed social media marketing elements behaviors immigrants after migrate. Data were obtained semi-structured interview form by interviewing 20 Gaziantep face face. data evaluated, has been determined thought environment, attitudes party leader candidate, on immigrants. Another finding study discourses actions candidate towards perspective religious values, customs ideologies